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It’s no secret that Coach’s Stuart Vevers is highly skilled at distilling American fashion into its most iconic, cinematic moments.
After exploring everything from Western motifs to ’80s latchkey kids, the designer and executive creative director is moving into a new era of Americana — Millennial nostalgia. Case in point: The shoes that the American brand showed on the runway at its spring ’23 ready-to-wear men’s and women’s collections on Monday at New York Fashion Week.
Held at the Park Avenue Armory on Manhattan’s Upper East Side, the collection opened with some of the usual tropes of American fashion, starting with a beige world of khakis, trenches and preppy separates. It then segued into an edgier lineup of leather jackets, many of which were worn oversized as dresses.
Where there were plenty of sneakers, styled as grungy high-tops with an ’80s feel (per usual for Coach by Vevers), plus a series of sweet Mary Jane heels worn with quaint socks, it was a series of jelly sandals that sparked a gut reaction — likely a collective one amongst the show’s Millennial attendees.
While the shoe first became popular in the early ’80s when an actual company called Jelly Shoes gained traction in Paris with an open-cage ballet flat style, it gained a more mainstream American ubiquity in the early ’90s, with the ballerina but also with a fisherman-style sandal. Peruse any listicle that waxes poetic on fashion nostalgia for ’90s kids and the jelly sandal is sure to be included.
At Coach, the sandal appeared with both men’s and women’s looks and was styled with plenty of leather to toughen it up. The sandals also came with coordinating PVC clutch bags, also done in bright colors to provide further punctuation to the dark neutral ready-to-wear.
Millennials have been waiting for an excuse to get back into jellies. Coach just might help make the trend a reality next spring.
There’s been no shortage of nostalgia in fashion lately, be it a newfound obsession with all things Y2K or the enduring interest in ‘90s era grunge. Still, when Coach prefaced its Spring/Summer 2023 show, held at the historic Park Avenue Armory, with a wistful montage of actors in clean-cut 1940s-esque garb enjoying an evening on the boardwalk, the references felt different enough to instantly capture my attention. Sure, a midcentury aesthetic is hardly breaking, but it was a lovely departure after severals days of visually overloading on slashed up tube tops and baggy cargo pants.
Indeed, it seems that finding novelty in the past is something of a theme for Coach this season. As the stage players exited the scene, the room filled with bright light and beat-driven music as the first models walked out in a series of structured, oversize jackets, both in leather and a nubby distressed fabric. Chunky, purposefully darned knitwear came next, as well as a series of puff sleeve babydoll tea dresses and striped, varsity-chic separates that are sure to delight the label’s swelling Gen Z fan base. Paired with beaded pendants decorated with bits of ephemera (keys, friendship charms, even little wooden skulls), the outfits all had a vague air of old pieces from myriad eras one found in a vintage store and remixed in new ways.
“With Spring, I wanted to evolve notions of luxury that place an emphasis on perfection,” says creative director Stuart Vevers. “Inspired by the next generation’s fluid approach to fashion, the collection celebrates pieces that become more beautiful the more they are worn and loved, and references to the past rediscovered in the present.”
Then, of course, there were the handbags. The American house has always found success with its carryalls — from its minimalist purses circa the 1970s to its early ‘00s logo shoulder styles — but the last few years have been particularly fruitful for the label, thanks in no small part to the viral popularity of its Tabby silhouette with the Tik Tok crowd. (Fun fact: The name comes from its prominent tab design detail in the front.) This season saw two fresh iterations on the style: a colorful jelly version (just the thing to match with the collection’s line-up of matching sandals) and a messenger bag shape that’s sure to replace backpacks amongst the coolest kids on college campuses.
courtesy of Coach
Really, the selection of looks were inventive, playful, and fun enough to capture a good amount of buzz. But good was clearly not good enough for Coach, which had one more major debut up its sleeve: new global brand ambassador Lil Nas X, who closed out the catwalk presentation in a matching leather vest and shirts with clear purple fisherman sandals. It’s a look I’d certainly wear given the chance. Now, let’s see if the rest of the world agrees.
..........Read full articleAccessible luxury is out, “expressive luxury” is in. That’s the latest from US accessories and fashion brand Coach, which is shifting its positioning in a bid to court Gen Z consumers and meet parent company Tapestry’s new 2025 growth targets.
Tapestry, which also owns Kate Spade and Stuart Weitzman, today announces a three-year roadmap to drive “sustainable, profitable growth”. This includes plans to hit $8 billion in revenue — a compound annual growth rate of 6-7 per cent compared to current earnings — and return a total of $3 billion in capital to shareholders. The group is banking on the repositioning of Coach — its biggest brand — to help it achieve growth amid challenging global conditions.
Sustainability and self-expression, it says, will be crucial to attracting younger consumers and fuelling financial growth. Coach’s move to an “expressive luxury” positioning reflects a new crisis among consumers: how to balance their values around sustainability with the desire to express themselves through fashion. Combined with a more cautious approach to discounting and attempts to distance itself from allegations made last year that the brand destroyed and discarded unsold handbags, Tapestry hopes this will elevate Coach in the eyes of its Gen Z customer base.
Coach is repositioning from “accessible luxury” to “expressive luxury”, with a new focus on attracting Gen Z consumers.
Photos: Juergen Teller, 2022
Coach has a revenue target of $5.7 billion by 2025, representing mid-single-digit growth compared to its current position. In its last full-year financial report, Tapestry said Coach had seen gains after select price increases and its move away from discounting: net sales hit $4.9 billion in 2022, up 16 per cent year-on-year and 15 per cent versus pre-pandemic. Kate Spade and Stuart Weitzman are slated to achieve $1.9 billion and $450 million in revenue respectively in the same period. The targets are conditional on the value of the US dollar remaining consistent, a continued gradual recovery from Covid-related disruption in Greater China, and no material worsening of inflationary pressures or consumer confidence.
Tapestry CEO Joanne Crevoiserat tells Vogue Business that “the ability to evolve the concept of luxury” and “keep pace with the rapidly changing landscape and consumer preferences” are crucial to the long-term survival of brands.
Coach, which was founded in 1941, has already pivoted several times. It adopted the term “accessible luxury” in the early 2000s, as an evolving middle class sought a compromise between price and quality. “That tapped into a white space in the market,” explains Joon Silverstein, SVP, global and North America marketing and sustainability at Coach. “Over time, accessibility became more about price than it did about luxury.”
The term “expressive luxury” might not mean much to consumers, but it was devised from focus groups and consumer surveys to reflect broader changes in what they want from brands. “It is a shift from brand expression to self-expression, exclusivity to inclusivity; from status and ownership to emotions and values,” explains Silverstein.
In more tangible terms, this means the brand is exploring circular business models. Consumers care more about participation than ownership now, she continues; they want to regularly switch up their self-expression instead of investing in one item, worn the same way for life. “We’re seeing consumers make trade-offs that prioritise affordability and trend over sustainability, and increasingly recognise the dissonance of those choices,” says Silverstein.
In line with the new positioning, Coach will focus its sustainability efforts on upcycling, repair and training the next generation of craftspeople.
Photos: Juergen Teller, 2022
“Soon, Gen Z and millennial shoppers will represent the majority of the luxury market, and they will continue to influence the interests of older generations as well,” explains Crevoiserat. “Expressive luxury represents our vision of this future as well as our heritage, and is core to the accelerated growth strategy we’ve defined for Coach.” Coach is almost entirely direct-to-consumer, so staying relevant is an existential challenge, she continues.
The company has invested heavily in consumer feedback and ethnographic research in recent years, the results of which have informed this new positioning. According to Crevoiserat, Coach has acquired nearly eight million new customers in North America in the last two years.
The timing of Coach’s repositioning is no coincidence. It’s almost a year since the brand received intense backlash after a viral TikTok video alleged it was destroying unsold handbags. Silverstein responded at the time, saying that Coach was already working towards zero finished goods destruction, but the practice was widespread in the fashion industry. The destroyed goods accounted for less than one per cent of the brand’s global sales, she added. Burberry faced similar criticism in 2018 after reports claimed it was burning unsold inventory, and quickly committed to stop the practice.
“At the time, we were already thinking about new circular business models, to tackle the challenging problem of giving damaged and unrepairable goods a second life,” Silverstein explains. Just six months earlier, in April 2021, Coach had launched its pilot for Coach (Re)Loved, a circular fashion initiative covering repair, recycling and resale. The initiative was already available in approximately 40 per cent of its North America stores, but has since been expanded to 100 per cent, with Asia and Europe to follow soon.
Through Coach (Re)Loved Exchange, customers can bring their unwanted Coach items into the store and trade them for credit, worth $10 to $200, depending on the item’s original value and condition. These bags will then be recycled or upcycled and resold. Refurbished bags retail for $125 to $2,000. Coach says its craftspeople have repaired or upcycled over 120,000 in North America alone since the programme’s inception. Coach Create offers customisation and personalisation for customers who want to keep their existing products.
Coach says it is “flipping the hierarchy” from a brand dictating a vision to a tool for consumers’s self-expression.
Photos: Juergen Teller, 2022
While the trend for upcycling has accelerated hugely since the pandemic, applying the method to luxury requires a particular skill set, which Coach says the industry isn’t prepared for. The wider (Re)Loved programme also includes craftsmanship bars, where consumers are invited to instruct in-store craftspeople on the upcycling of products. Going forward, Coach will evolve many of its in-store craftsmanship bars into Coach (Re)Loved workshops, allowing more consumers the chance to participate in the process. Hoping to accelerate a commercial-standard upcycling workforce, Coach has developed a craftsperson apprenticeship programme and circular design scholarship. Coach says it has trained over 400 people through these programmes in the US and China. “We want to build circular capabilities for the industry as a whole, not just for Coach,” says Silverstein.
Coach (Re)Loved is the first stage of the brand’s sustainability rehabilitation, but there is a long way to go, says Silverstein. “Giving products a second life is extremely important, but it’s not impacting the upfront impact of our process,” she explains. “We are investing in research and development to understand how we can craft products for circularity from the outset.” The brand is expected to unveil a broader circularity initiative in Spring 2023.
The question many companies are reckoning with is whether it is possible to meet financial growth targets sustainably. Silverstein insists that Tapestry’s financial targets are not at odds with Coach’s sustainability aspirations. “Impact is correlated with scale,” she explains. “But, to really transform our impact, we need to transform the system overall, from linear to circular. The opportunity with circularity is to decouple financial growth from the extraction of new virgin materials and the problem of waste.”
While the brand considers systems change fundamental to its sustainability efforts, the repositioning is less groundbreaking. “It’s an evolution,” says Silverstein, “not a revolution.”
..........Read full articleWe independently selected these products because we love them, and we hope you do too at these prices. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Prices are accurate as of publish time. Items are sold by the retailer, not E!.
If you want to snag cute designer bags for a great discount, Coach Outlet is the place to shop. Not only do they offer deals up to 70% off, they're constantly adding new styles to the site and they have some pretty great sales throughout the year. In fact, they're having one right now!
For a limited time only, Coach Outlet is throwing an extra 20% off frenzy sale where you can score major savings on best-sellers, classic styles, items from their newly dropped Varsity Collection and more. With fall right around the corner and back to school season underway, it's a great time to add some cute new pieces to your closet.
For instance, we're loving the Mini Jamie Camera Bag with Varsity Stripe from the new Varsity Collection. It's casual-cool, the colors are so cute and it's on sale for $95. It's listed price is nearly $300, so you're definitely getting a good deal there.
There are hundreds of items included in the extra 20% off frenzy sale, and we've rounded up a few we thought you'd love. See our picks below.
..........Read full articleIt’s the designer handbag that blew up on social media, thanks to its pillow-like silhouette. Yes, that’s right, we’re talking about the Coach Pillow Tabby bag. Loved by fashion influencers and celebrities alike (Jennifer Lopez, we’re looking at you) this is the bag to have on your shoulder.
So, you can imagine our delight when we were browsing the Coach sale online, and saw that multiple colourways are currently on offer.
The bag comes in two sizes, the 26 and the 18. The 26 is a little bigger, perfect for anyone looking for an everyday bag to carry all of their essentials. The 18 is a little smaller, and definitely more of a fashion statement.
he 26 usually retails for around £550, but you can currently get a number of designs for under £400. The 18 has also gone on sale, so now is the time to treat yourself. Keep on scrolling and add to your basket ASAP. For more inspiration, don’t forget to check out our edit of the best designer handbags under £500.
..........Read full articleCoach has all new arrivals just in time for the upcoming fall season.
You can now shop new men’s and women’s styles including purses, backpacks, wallets, clothes, accessories and more.
Of course, Coach is most notorious for its designer handbags. Therefore, we’re always on the lookout for what designs Coach creates next.
In honor of the new fashion, here are our top 10 picks for new Coach bags.
Many of these styles also come in different color options if you like the style, but not quite the color.
..........Read full articleSPLASHING out on a fancy designer bag sounds great in theory.
But when you realise they you can get an almost identical bag for a fraction of the price somewhere else, why would you spend the extra money?
Taken without permission from TikTok. https://www.tiktok.com/@rachaelinred/video/7082023961051057413 – bag a bargain Fashion fans go wild for Coach bag dupe in Primark – and its only £8,Credit: TikTok/@rachaelinredIf like us you've been eyeing up the viral Pillow Tabby bag from Coach but are unwilling to fork out £550 for one, fear not.
Fashion fans have found a perfect dupe in Primark, and it's a whopping £542 cheaper.
The £8 faux-leather bag looks just like the Coach bag, but doesn't have the hefty price tag.
Posting the bargain find on TIkTok, user @thevanitycase said: "As if Primark have made a dupe for the Coach pillow bag!"
She added: "The colour is low-key gorgeous for spring."
She wasn't the only eagle-eyed fashionista who spotted the look-a-like, @rachaelinred also posted the find.
She quipped: "Went to Primark and spotted these cuties," showing off the wide range off colours they had on offer.
Similar to the Coach original, Primark has white, blue and orange colours.
The Coach bag has been all over social media recently, so if you want to get your hands on this cheap dupe we suggest going fast!
..........Read full articleYahoo Lifestyle Canada is committed in finding you the best products and the best prices. Clicking on the links on this page may result in us receiving a portion of any sales. Prices and availability are subject change.
The new year is the perfect opportunity for a refresh — and that includes your closet.
You should check out these options if you are looking for a bag or accessory to elevate your look in 2022. Coach Outlet‘s Fresh Start SaleYou can find the latest handbags, and accessories at a discount of up to 70%
You should get the best pick before it goes. Corner Zip Wristlet In Signature Canvas.The popular wristlet is now available at half off, bringing it down to $39.
..........Read full article
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